"Breda has a great eye for talent, and I have always been able to count
on her creative judgement. She really knows this business and what it takes
to get noticed among the masses of portfolios we receive."
--ann brown, senior vp, director of creative service,
element 79
"Breda has great creative instincts and a keen eye for judging both portfolios
and talent. Anyone would benefit from her experience and advice."
--tim hackney, copywriter, j. walter thompson
"Breda has an amazing sense of what's going on in the industry and what
kind of book it takes to get a job. She's insightful, painfully honest and
she rarely makes you cry if your ads blow"
--larry liss, copywriter, cramer-krasselt
"She has a great eye for what agencies will and won't respond to, especially
when it comes to student work. She won't be shy to tell you either. This business
is not the nicest or easiest, and she will give it to you straight. It most
likely won't be what you want to hear, but listen and you'll realize soon
enough that she's got a good idea of what it takes."
--cyndi mcvicker, creative recruiter, foote, cone
& belding
"Breda has proven to be an excellent industry resource for the advertising
studies here at Columbia College Chicago. Our students and faculty are still
benefiting from key contributions she has made to our program.
She participated in our Annual Portfolio Reviews. And, she developed and hosted
a series of portfolio orientations for our students. These no-nonsense, brutally
honest sessions were excellent. Indeed, each one was a mini-course in effective
advertising. Breda has also helped a lot of students land their first agency
job.
Sure, Breda scared the hell out of some of our students, because she scrutinized
their work according to high industry standards. And, yes, she frightened
some students so much that they changed majors to something other than advertising.
But that was as it should have been, wasn't it?
Oh, yeah, we think very highly of Breda around here."
--herbert allen, director of advertising studies,
columbia college chicago
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